Does everyone in your organization understand and implement the same process when interacting with potential and existing customers or clients…from marketing and sales through operations and beyond to ensure your customer is happy long-term? Is it a complete, proven process that has been honed and shaped to the point of perfection? Once your organization has […]
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Are you better than your competitor? Why? How? Does your competitor convey the same message? When I ask the question, “what makes you better than your competitors?” I often receive the answer, “our customer service.” If everyone says that their customer service makes them better than their competitor, then what EXACTLY is it about their
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Does your company focus on business to business (B2B) or business to customer (B2C) transactions? Do you know the types of people or companies you should be laser focused on? An important part of your vision is defining your target market and getting everyone to convey the same message to all of your potential clients or customers.
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Owners and leaders can sometimes take for granted the importance of communicating their vision to the rest of the organization. Do you know WHERE you are going and HOW you plan to get there? When we are working with leadership teams, we make them better at three things we call Vision, Traction®, Healthy. Vision just
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