Are you better than your competitor? Why? How?
Does your competitor convey the same message?
When I ask the question, “what makes you better than your competitors?” I often receive the answer, “our customer service.”
If everyone says that their customer service makes them better than their competitor, then what EXACTLY is it about their customer service that makes them stand out? Why is their customer service better? How do they treat their customer differently? What feature of their product and/or service is superior? How does that benefit the customer?
Contact SteeleBC today for a FREE 90 Minute Meeting to learn more about the Entrepreneurial Operating System® (EOS®). We will team you up with an EOS Implementer™ who will guide you through the EOS Process™ and help you strengthen the Six Key Components™ of your business.
During Vision Building™, we will work to strengthen the Vision Component™ of the EOS Model™ for your organization. When we ask the question, “What is your Marketing Strategy?”, we are working on the fourth question of the 8 questions on your Vision/Traction Organizer™ (V/TO™) , one of our EOS Foundational Tools™.
Your Marketing Strategy is simply designed to get you all on the same page with who you should talk to and what you should say to get the biggest return on your investment in precious sales and marketing energy. There are four parts to the Marketing Strategy.
The second part is 3 Uniques™. 3 Uniques™ are just three differentiating characteristics. You may have heard of the term unique value proposition (UVP). Your UVP clearly communicates the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition. We will help you define three things about your organization that make you different and better than the competition – it sets you apart from the competition.
At your next Organizational Checkup™, you will say…
Yes! Our differentiators are clear and all of our sales and marketing efforts communicate them.